Jace Bothner

A digital marketing
Swiss Army knife

A nickname earned in my agency role referring to my broad spectrum of skills and proficiencies

Marketing in the digital age requires diverse perspectives and skills. Put simply, the digital marketer has to wear a lot of hats. In my digital marketing journey, I've developed professional experience in many areas, nearly to the point of a full-service agency all-in-one. And if I don't already know how to do something? I have an insatiable drive to add new tools to my tool belt.

Strategy

Analytics

Copywriting

Programming

Web Dev

Design

Audio

Video

Technical Skills

Python Pandas, Django, etc.

Adobe Creative Suite Photoshop, InDesign, Illustrator

Tableau

Front end design HTML, CSS, JavaScript

Figma

Google Data Studio

Google Tag Manager

Video editing Premiere, After Effects, Final Cut Pro X

Google Analytics

Digital ad platforms Meta Ads, Google Ads, etc.

Logic Pro X

Email marketing MailChimp, Salesforce Marketing Cloud, etc.

Consideration #1

Not comprehensive

This is not an exhaustive record of every program I've worked in. That would be a long list! Instead, these are the technical skills I am comfortable with, proficient in, and use regularly. (Also, if I can program with Python then Microsoft Word is a cakewalk.)

Consideration #2

Self reporting

I have mixed feelings about visualizing skills like this since they are entirely subjective and rely on one's self-reporting ability. I might have been too humble in some areas or too vain in others. Ultimately, a model aims to simplify a complex matter.

Consideration #3

Growth

If you notice, none of the bars above are completely full. This is intentional, since there's always room for growth. There's much more to learn, both in the technical skills I already possess and the ones I hope to add to this growing list in the future.

Featured Projects

Martini Shot

A passion project in the purest sense of the word. Martini Shot is a movie trivia game I started in 2020 and have continuously refined ever since. Undoubtedly, it's the best holistic representation of my abilities. Every detail of my vision was either personally achieved or realized through my creative direction to my talented friends, who I leaned on along the way.

California Stop.

Another passion project used mainly as a creative outlet, California Stop. is my solo music project. This instrumental rock project shows off my audio production abilities, but much more goes into releasing music than just that. 15K+ streams on Spotify (with virtually zero marketing budget) is not proof of the quality of the music but my ability to find the right niche of listeners.

Bushnell Golf Dashboard

Analytics was a large part of my agency role, and it poses some interesting challenges. How do you convey everything a client needs to know about performance while making it easy to digest? How do you inform without overwhelming? It’s a delicate balance, but one I enjoy toeing. Ultimately, the goal is to provide actionable insights using data as a guiding principle, all while making it easy on the eyes.

Fidelity Wichita Symphony Ad

One of the first assignments I received during my marketing internship. As many writers know, copy is often a horse-by-committee art form. A first draft gets picked apart so significantly that the final product is almost unrecognizable from the initial idea. That all-too-common case didn't occur for this ad placed in the Wichita Symphony program, one of the many reasons I'm so proud of it.

Cloudinary Automation

Automation is one of Python programming's core tenets. It solves problems that are otherwise impossible or prohibitively time-consuming. In this instance, Idea Ranch's ad images — promoted and hosted on Meta Ads — expired after 30 days. My solution: scrape the image URLs, organize the files, and upload to a cloud-based image and video management service, all in a few lines of code set to execute regularly.

Wichita Poster

A poster I created to hang on my wall with ICT pride. Graphic design is a more shallow area in my portfolio, one I'm looking to get more experience with. At this point I know how to use Adobe programs, but I want more exercise creating from a blank slate to make something eye-catching.

Work Experience

Freelance

Marketing Consultant  |  April 2024 - Present

Idea Ranch

Digital Specialist  |  May 2021 - April 2024

Fidelity Bank

Marketing Intern  |  Summer 2019

In April 2024, realizing I needed a new challenge, I left my agency role to pursue freelance work. The decision to leave a comfortable environment with a steady salary and benefits was difficult. The proverbial plateau, though, was my enemy as I sought further professional growth. I genuinely believe the purest moments in life with the most personal growth happen beyond the edge of one’s comfort zone.

Education

2016-2020

Kansas State University

Marketing major

Advertising minor

Data analytics certificate

3.9 GPA

Honors

Awards

Blah blah blah, you get it

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